I was considering the value of websites last week and how many companies don't have any. Anywhere between 44% and 51% of small businesses don't have a website, depending on whose research you read. I was unable to believe it when I first saw this data. I quickly discovered that the majority of the nearby dental offices I phoned don't have websites as I dialed their numbers.
I believe that since websites are so affordable and useful, everyone ought to have one. My post should have made it clear to you how important a website is for your company. Webdesign Discovery is the top web design company in India that offers marketing services with a focus on search engine optimization and website conversion optimization.
Here are 5 great reasons why small business having a website is important:
1. Persuade Clients While You're Sleeping
If your company doesn't have a website, your impact is restricted to the area where your storefront is located. As a result, this also limits the times during which you may interact with and influence your clients.
But if you have a fantastic website up and running, your devoted clients may access your company 24/7 whether you're marketing a product, operating a blog, or building your own brand.
Imagine also that individuals who have never even heard of your company would be able to locate you via a search engine if you follow SEO best practices when developing your website. Every business owner wants to attract a continuous stream of potential customers!
2. Allow Access to a Global Audience
The average consumer is only willing to go up to 20 miles to make regular purchases, according to 93% of consumers. And 87% stated they wouldn't drive more than 15 minutes. This means that if you simply have a brick-and-mortar business, your clientele is restricted to those who reside in a 15-20 minute commute.
The lesson learned is that if you want to reach a broad audience, you must have a website.
3. Make Use of the Influence of Positive Reviews
Even though most customers start their search for a company online, word of mouth still has a significant impact on consumers' decisions. That includes referrals from loved ones and friends, but it also includes insightful reviews from people you don't know but who have used the good or service in question. 90% of consumers claim that online reviews have an impact on their purchasing decisions.
So how can you leverage social proof? Simple. To wow potential consumers, compile all the positive comments, endorsements, and honors you have accrued and post them on your website.
4. Make Selling and Marketing Easier
Marketing and sales are much easier to do when you invest in a website. To acquire leads from people who are actively looking for products and services like yours, you could, for instance, set up an online marketing campaign rather than expecting your sales personnel to do cold calls. Because of this, your sales force is able to approach and close deals with potential customers.
Consider it this way: Before making a purchase, 81% of consumers do their research online. You are providing those informed customers with the information they need to make a decision if you invest in producing quality content for your website. Even better, you have complete control over the messaging.
5. Attract Local Customers
We discussed earlier how to reach a wide spectrum of customers, but what if your company wants to stay small and local? Do you still require an online presence?
Why? Because 72% of shoppers who conducted a local search ended up shopping at a store within five miles. This means that even if you're just aiming to attract a local audience, a website can do wonders for your business - even if it's as simple as providing directions to your store and hours of operation on an About Us page.
If you want to make a good website you should contact a professional web designer. A perfect website design will help you get more customers, increase conversions and increase sales of your products or services. You can also use a website to market your business through social media marketing and search engine optimization (SEO). To learn more or get cost-effective web design services, you can call Webdesign Discovery, the best web design company in India with a highly satisfied customer.
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